We Hear… Luxury Vodka’s Have A New Contender

We hear… that glitzy vodka company Pravda is bringing a new product to the market. It’s some kind of flavored vodka with the possible name of Indochine. Pravda, is a “luxury” vodka from Poland that is only available stateside in limited quantities. So, Smirnoff? We wouldn’t worry about this new launch. However, the rest of you running the creative for other luxury vodkas – Effen, Grey Goose, Belvedere, Ciroc (which isn’t really a vodka, you know) – someone new is about to join your over flowing category. Look for it by end of summer. Also hear that they’re going with a straight of word-of-mouth, street level campaign to start. Good thing too, because the Pravda ads are just wretched.

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