Applause: JWT Is Better Than You

J. Walter Thompson is kinda like Tiger Woods. No matter whether they win or lose the big game, they consistently manage to produce good work and stay ahead of the trends (like being one of the first and only shops to create a specific gaming unit headed up by the very smart David Rosenberg). And just like Tiger, despite winning Lions and clients, you like ‘em. You like to seem ‘em win. Here’s a recent spot they did for HSBC Insurance in Mexico called Office. Gets your attention from the get-go with a firm narrative and then ropes you in with the twist. Nice work as usual.