48.9 Billion Dollars To Go
June 26, 2007
We know that many of you ad heads are resistant to the idea of gaming. The mere concept is probably driving you batty right now, but with the huge success of recent campaigns (like Burger King’s) you Trads are just going to have get over it and figure out how to incorporate gaming into your 360 plans.
- Video gaming spending is to surpass music spending this year. The gaming industry will see a growth rate of 9.1 percent between 2007 and 2011, resulting in a $48.9 billion global video game market in 2011, up from $37.5 billion this year. Every agency with a gaming unit better get one like fast. Read More Here
- The popular action movie series Die Hard is back with Live Free or Die Hard. Arkadium has created a new advergame to promote the return of John McClane and the company has even more in store for the Wii. Read More Here
- Microsoft’s Xbox Live is partnering with McDonald’s and New Line Home Entertainment to offer its first advertiser-sponsored movie. Read More Here
