Agency Spy

Just read a piece on MarketingVox with the headline Online Video Recording Sparks Neo-Piracy Concerns. Here’s a quote:

“Media companies are increasingly worried that video recording software will yield a new generation of pirates, robbing the entitled of lucrative ad revenue, reports The Globe and Mail.”

It’s already too late! New technology or no. My thirteen-year-old cousin is a perfect example. She just hops online, opens her BitTorrent client, then downloads the recent episode of Lost and then watches it with her friends when they’re supposed to be doing homework. “Understandably concerned?” Sheesh. Advertisers, ad agencies and television execs should be terrified.

If you aren’t familiar with what BitTorrent is here’s an explanation . Once you’re done that, give it a go and be sure to download Firefox’s add-on toolbar just for searching P2P video sites. That’s how pervasive this trend has already become.

Oh boy… this is gonna be so bad if the television industry is just really getting a whiff of what is to come. In the mean time, the ship is still upright as is proven by the recent upfronts.