Things + People You Should Know About

As everyone should be well aware, every brand in the nation wants to go green. Kudos to them. However, going green is a bigger challenge then many brands actually anticipate. The days of simply saying you’re green — and then ripping out trees, throwing away massive tons of waste and using harmful chemicals in your products — are like, so way over. Here to help you ad execs save the world from greenwashing, is the Sustainable Advertising Partnership (the site is to be launched in a few days) and the Institute for Sustainable Communication.

On Thursday, June 14th, the SAP held its first conference, which, in this world of mediocre advertising riddled conferences, was a huge success. Standing room only folks. Everyone from the publisher of the Economist to influentials in the publishing, advertising, printing and related supply-chain industries showed up.