Agency Spy

We hear that… Axe, the deodorant and fragrance brand for the new century frat boy, is teaming up with hot shop BBH North America (again) to produce a television show inconjunction with MTV about dating called “Closers.” FYI - we have a feeling that this is just a working title.

Axe brings men tips on dating? This new show makes total sense. We’re all for brands making content that’s smart, fun and aligns seamlessly with a brand’s objectives. As well, we’re for anything that goes beyond the traditional broadcast spot to capture eye balls. Plus, Axe’s target demo is watching MTV all the frickin’ time. Nice job BBH. Maybe that’s why Adweek gave you guys a “B” on this year’s Agency Report Cards?

BBH recently solicited extras through email to fill out at shoot for the show at New York’s Webster Hall:

If anyone is interested in helping fill out the crowd for a scene in the MTV series we are currently producing, we need extras. Wednesday night June 13 at Webster Hall, 125 E. 11th Street. This is the first night of what Webster Hall is hoping will become a regular roller-skating night; we are just using the space as a nightclub for the purposes of our show, but the skating fun could be a reason to stay late after we are finished taping.”

We didn’t attend the taping, but friends said it was a good time. Who doesn’t want to roller skate with a bunch of ad execs?

Got a tip? Send it to: agencyspy AT mediabistro DOT com